Jun 16, 2025
Author: Ron Daniel
How to Make Company-Wide Announcements in a Remote Setting
Learn effective strategies for making company-wide announcements in remote settings, ensuring clarity and engagement across your team.
Struggling to keep your remote team informed and engaged? Here’s how to make company-wide announcements that actually work in a remote environment:
Start with clarity: Use short, simple messages with clear action steps. Keep announcements under 250 words to hold attention.
Pick the right tools: Use platforms like Pebb, which combines chat, announcements, and analytics in one place. It’s affordable ($4/user/month) and simplifies communication.
Time it right: Schedule announcements during overlapping work hours, considering time zones. Rotate meeting times to ensure fairness.
Engage your team: Encourage feedback with tools like polls or comments. Host Q&A sessions to make communication two-way.
Avoid overload: Limit non-urgent updates and consolidate messages into a single digest when possible.
Quick Tip: Analytics can help you track engagement and refine your communication strategy. Platforms like Pebb can show read rates and response times, ensuring your announcements hit the mark.
Why it matters: Clear, timely communication reduces confusion, boosts engagement, and keeps your team aligned - no matter where they work.
How Remote Leadership Has Transformed Since 2018
Common Problems with Remote Company Communication
Tackling communication challenges is crucial for making remote announcements effective. Platforms like Pebb are designed to address these issues directly. Remote teams often face obstacles that disrupt the flow of information, leaving employees confused and disconnected. And let’s face it - poor communication doesn’t just muddle responsibilities; it can erode team unity.
The numbers back this up. Without face-to-face interaction, tone is easily misinterpreted, and important details get lost. These problems often linger longer in remote settings, where isolation can amplify misunderstandings. Left unchecked, they can damage team cohesion and even affect the organization as a whole. Add to this the logistical nightmare of coordinating across time zones, and the problem only grows.
Time Zone Differences and Scheduling Problems
Coordinating across multiple time zones is a headache for distributed teams. Whether your team stretches coast to coast or spans continents, deciding when to deliver critical updates becomes a puzzle.
Time zone gaps often lead to missed opportunities for real-time communication. The classic “all-hands meeting” model breaks down when some employees would need to join at 6:00 AM while others log in at 10:00 PM. This creates an imbalance - some team members get live updates, while others are left catching up through notes or recordings.
The solution? It’s not just about compromising on meeting times. Rotating meeting schedules ensures that no single group always bears the brunt of inconvenient hours. Meetings should be planned during overlapping work hours whenever possible, and summaries or detailed notes should be shared for those unable to attend.
Technology can also help. Scheduling messages to align with when employees are active - rather than sending them in real time - can significantly improve engagement. This small adjustment ensures that announcements land when people are most likely to see and act on them. Of course, time zones aren’t the only challenge. Remote teams also face an avalanche of messages.
Too Many Messages and Communication Overload
Remote work often brings an overwhelming flood of messages. With employees receiving an average of 120 messages daily, it’s no surprise that 60% report feeling burned out . This constant barrage of information doesn’t just overwhelm - it makes it harder for important announcements to stand out.
The impact is clear: constant interruptions reduce focus and productivity by 30%, and 85% of employees say work-related messages add to their stress. When over half of workers feel anxious just opening their inbox, it’s obvious that the solution isn’t more communication - it’s better communication.
Some companies are tackling this issue head-on. Aaron Whittaker, VP of Demand Generation and Marketing at Thrive Digital Marketing Agency, explains their approach:
"We encourage team members to use 'Do not disturb' during deep work and 'Set as away' for off-hours, reducing context-switching by 30% and boosting productivity."
Managing communication thoughtfully can make a world of difference, but another hurdle remains: the lack of in-person cues.
Missing In-Person Context
Remote communication strips away vital non-verbal cues. Body language, tone of voice, and immediate feedback are lost when announcements shift to digital formats. This creates room for misunderstandings and weakens team connections.
Typed messages are more likely to be misinterpreted, leading to confusion and a lack of cohesion. What might be an upbeat announcement delivered in person can come across as cold - or even harsh - when written. Without facial expressions or vocal inflections, employees may read neutral messages as negative ones.
Isolation only makes this worse. Remote workers often feel disconnected, unmotivated, and even lonely, which can lead to disengagement and lower productivity. Impersonal announcements can deepen this sense of separation, making employees feel even further removed from their team and company.
Another key issue is the absence of immediate feedback. In a physical meeting, you can gauge reactions through nods or puzzled looks. Remote communication, on the other hand, often feels like shouting into a void. Leaders are left guessing whether their message was understood - or even noticed.
Bridging this gap requires deliberate effort. Companies need to prioritize strategies that encourage connection and engagement. Hosting virtual happy hours, casual coffee chats, or team celebrations can help recreate the sense of camaraderie that makes communication more effective. These informal interactions are vital for restoring the human element that’s often missing in remote communication. Addressing this gap is essential for improving engagement and making announcements resonate.
How to Choose the Right Platform for Remote Announcements
The platform you choose can make or break your remote communication efforts. With the U.S. workforce expected to include 36.2 million remote workers by 2025 - a staggering 417% jump from pre-pandemic numbers - finding the right tool has never been more important. Poor communication is a major issue, with 86% of leaders citing it as the cause of failures. On the flip side, effective communication can reduce employee turnover by 25%.
Modern communication platforms simplify things by bringing multiple channels into one place. This eliminates the chaos of scattered conversations and disconnected workflows. The goal is to have a central hub where project updates and announcements live, without forcing employees to juggle multiple apps.
Must-Have Features in a Communication Platform
To handle company-wide announcements effectively, your communication platform should include a few key features. These tools ensure that your team stays aligned and informed.
Organized, searchable chat: Keep announcements easy to find and refer back to when needed.
Integrated video conferencing: Allow quick face-to-face discussions without hopping between apps.
Real-time collaboration tools: Shared documents, task management, and project integration help teams act on updates immediately.
Mobile accessibility with push notifications: Important announcements reach employees wherever they are, with custom notifications highlighting critical updates.
Analytics and reporting: Track engagement to see if announcements are being read and understood.
Enterprise-grade security: Protect sensitive information with features like SSO integration and permission controls.
With these features in mind, it’s clear why Pebb stands out as a leading option.
Pebb vs. Other Communication Tools
When comparing communication platforms, Pebb consistently outshines its competitors with its robust features and affordability. Many platforms charge high prices for basic functionality, with industry averages ranging from $5–8 per user per month for basic plans, $10–15 for standard plans, and $20–30 for premium tiers.
Pebb takes a different approach. Its free plan supports up to 1,000 employees and includes work chat with unlimited history, a news feed, a knowledge library, tasks, a calendar, apps, and unlimited clubs. For businesses needing advanced features, Pebb’s premium plan costs just $4 per user per month. This plan offers analytics, unlimited admins, permissions control, advanced chat, voice and video calls, premium support, integrations, and enterprise SSO - all at a fraction of the cost of competitors.
Here’s how Pebb stacks up against other platforms:
Platform | Free Plan | Premium Plan | Features | User Reviews |
---|---|---|---|---|
Pebb | Up to 1,000 users | $4/user/month | Work chat, news feed, video calls, analytics, SSO, unlimited clubs | All-in-one solution |
Limited features | $7.25/user/month | Messaging, basic integrations | 4.5 stars (31,000+ reviews) | |
Basic version | $4–22/user/month | Chat, video, Office integration | 4.3 stars (13,500+ reviews) | |
No free plan | Custom pricing | Social features, recognition | 4.7 rating, strong support | |
No free plan | Custom pricing | Internal communications focus | Enterprise-focused | |
No free plan | Custom pricing | Large organization focus | Complex implementation |
Ease of use is another area where Pebb excels. Unlike some enterprise tools that require lengthy setup and training, Pebb works right out of the box. It also offers a seamless experience across mobile and desktop devices, making it perfect for remote teams who need flexibility.
Lighthouse Research and Advisory highlights the limitations of traditional methods:
"Email simply can't match purpose-built technologies for getting the right information to the right people at the right time"
This is where Pebb shines. It delivers targeted, timely communication without the complexity or high costs of many enterprise-focused solutions. Combining the social aspects of Workvivo, the collaboration tools of Slack, and the video features of Microsoft Teams, Pebb offers a simple and affordable solution tailored to growing businesses.
How to Write and Send Remote Announcements
Crafting effective remote announcements requires a thoughtful approach tailored to the digital workplace. Unlike traditional office communication, these messages must stand out in a sea of emails and notifications, connecting with employees who lack the context of in-person interactions.
This is no small task. Research indicates that the average American attention span is just 8 seconds - shorter than a goldfish’s 9 seconds - which means you need to grab attention fast and make every word count.
Writing Clear and Short Messages
Start by defining your objective. Dr. Michael Thiemann, an Elite Business Strategist, puts it simply:
"As a leader or entrepreneur, clarity of purpose in your communication is crucial. Before drafting a memo, define your objective. Are you motivating, instructing, or informing? This clarity shapes your message's tone and structure, ensuring it resonates with your team".
Keep it brief - no more than 250 words or about a minute to read. Arlene Amitirigala, a Global Communications Leader, highlights the importance of brevity:
"Be clear on the purpose and what you want recipients to know, feel, and do. Importantly, write for your reader, use simple language, and keep it short - 250 words or less or at less than a minute to read. Research shows that you start to lose a significant portion of your audience after that".
Structure your announcement for maximum readability. Use the inverted pyramid method: lead with the most critical information, then follow with details. Jacob R. Robinson advises:
"Get to the point - use the inverted pyramid in your memos and announcements so people aren't needlessly spending extra time getting the important information. Make people's lives easier, not harder, and they'll love you for it".
To make your message stand out, use formatting tools like bold text, colored fonts, or bullet points to highlight key action items. Research from ContactMonkey shows that such formatting reduces follow-up emails and speeds up project timelines. Additionally, break up text into short paragraphs and use clear headings to guide readers through your message.
Focus on what matters to your audience. Jo Coxhill, a Workplace Culture Consultant, emphasizes the importance of addressing employee priorities:
"Always make sure you bring it back to What's In It For Me (WIIFM). Ultimately, you have very little time to capture and engage your audience with any internal communications (the IoIC IC Index 2023 stated that internal communicators have 15 minutes a day to engage employees)".
Once your concise, reader-focused message is ready, it’s time to choose the best delivery channel.
Picking the Right Channel for Each Message
After crafting a clear message, selecting the right communication channel ensures it reaches your audience effectively. Each platform serves a specific purpose, and using the wrong one can reduce your message’s impact - or worse, cause it to be overlooked.
Match the message to the channel. For urgent updates, instant messaging or push notifications work best. Detailed policies or formal communication should go in emails or on the company intranet. GitLab, a remote-first company with over 700 employees, stresses:
"Choose the right channel of communication according to the necessity of the task you're working on".
When choosing a platform, consider factors like urgency, confidentiality, and whether the message needs to be easily referenced later. For example:
Instant messaging: Quick updates or urgent issues.
Email: Formal documentation or detailed information.
Video calls: Complex discussions requiring real-time interaction.
Platforms like Pebb simplify channel selection. Use the news feed for company-wide updates, work chat for immediate discussions, and specific clubs or departments for targeted messages. This organized approach ensures your message gets to the right audience without overwhelming them.
Clearly define the purpose of each platform. This avoids confusion and helps employees know where to look for specific types of information. For example, reserve instant messaging for time-sensitive updates and email for more formal, detailed communication.
When and How to Schedule Announcements
Timing is everything when it comes to remote communication. Schedule announcements during core communication hours while considering time zone differences. This ensures your message reaches the widest possible audience.
The golden rule, as one expert puts it, is:
"When it comes to working with teams across different time zones, the number one rule is to be mindful, empathetic, and respectful".
Establish core communication hours. Set specific times when employees are expected to be available for important messages. This creates predictability and ensures key announcements aren’t missed.
Rotate announcement times to accommodate all time zones. For recurring, time-sensitive updates, alternate the timing monthly or quarterly so the same employees aren’t always inconvenienced. This shows respect for your global team and keeps everyone engaged.
Plan ahead and specify deadlines clearly. When setting deadlines, always include time zones (e.g., "by 5:00 PM EST / 2:00 PM PST") to avoid confusion. Allow extra time for employees in different locations to respond .
Record live announcements for future reference. If your announcement involves a live video call or presentation, record it for employees unable to join due to time zone conflicts .
How to Keep Employees Engaged and Informed
Keeping employees engaged and informed - especially in remote settings - requires more than just sharing updates. It demands consistent, meaningful interaction. With 41% of employees who transitioned to remote work citing communication as their biggest challenge, it's clear that fostering engagement takes deliberate effort. The key? Effective two-way communication.
Creating Two-Way Communication
Engagement thrives when employees feel heard. Two-way communication isn’t just about sharing information; it’s about creating a dialogue where employees can provide feedback and contribute to discussions. This approach builds stronger trust and a sense of belonging within remote teams.
Recognizing employee input plays a huge role in boosting productivity and loyalty. In fact, 83% of employees report feeling more engaged when their voices are acknowledged. Yet, there’s often a gap - 75% of workers say their employers fail to recognize them in the ways they value most.
One effective strategy is hosting "Ask Me Anything" sessions. These sessions, often held at the end of Town Hall meetings, allow employees to ask unscripted questions - sometimes anonymously. Leaders then address these questions directly, showing a genuine commitment to open communication.
For instance, Trane Technologies introduced "What Matters Most?" check-ins between managers and employees. As Teodora Vassileva, a regional learning and development leader at the company, explained, this involved one-on-one conversations to understand what employees value. Employees used an automated survey to highlight three key priorities, and managers were required to discuss these within 30 days.
Simplify feedback collection by using tools like Pebb’s news feed and work chat. These platforms allow employees to comment, ask questions, and share perspectives seamlessly, reducing the hassle of switching between multiple tools and creating natural discussions around announcements.
But collecting feedback isn’t enough - you need to act on it. Julia Markish, director of advisory services at Lattice, underscores this point:
"Nobody likes working at a company that doesn't take their viewpoint into account, that doesn't recognise the value of their voice. The act of asking, listening, and acting on employee voices will naturally help have an engaged workforce".
Using Analytics to Improve Communication
Analytics can help you measure how effective your communication is. Insights from tools like Pebb can reduce decision-making delays by 40% and lower turnover by 25%. Companies using advanced analytics often see a 64% boost in employee engagement and productivity.
Track the metrics that matter. Monitor read rates, response times, and participation levels in discussions to see which messages resonate most. Pebb’s analytics dashboard can help you identify trends and refine your communication approach.
Behavioral data provides deeper insights. Danny Jay, Marketing Director at SOLVED Consulting, explains:
"Data analytics helps you understand data and use it to make better choices. You can use data analytics to check and improve how your remote team works, such as how they talk, interact, work, deliver, and feel".
It’s also important to measure satisfaction alongside engagement. As Promise Okeke, CEO of NovoPath, notes:
"Attitudinal data can help you understand the satisfaction, happiness, and well-being of your remote team members".
For example, a mid-sized retail company used data insights to identify dissatisfaction among employees. By introducing changes like flexible scheduling and personalized rewards, they saved over $200,000 annually in turnover costs. Regularly integrating analytics into your communication strategy can prevent fatigue and ensure that critical updates stick.
Adding Announcements to Regular Communication
To avoid overwhelming employees, integrate announcements into your regular communication flow. Tools like Pebb’s news feed make it easier to weave updates into daily routines rather than treating them as standalone events.
Establish clear communication protocols. Assign specific platforms for specific purposes - for instance, Teams for chat, email for formal notices, and Pebb’s news feed for general updates. One healthcare organization, for example, shifted from daily email updates to a single weekly digest, supplemented by push notifications for urgent matters .
Embed updates into workflows. Integrate announcements into project management tools and calendar reminders so staying informed becomes part of the routine rather than an extra task.
Set limits on communication frequency. To avoid message overload, establish guidelines on how many mass emails or announcements can be sent each week. Encourage departments to consolidate updates into a single digest and use central hubs like Pebb for less urgent topics.
Finally, make communication inclusive and accessible. Ensure announcements are available across devices and languages, include alt text for images, provide transcripts for videos, and schedule live events with time zones in mind. This ensures no one feels excluded.
Julia Markish sums it up well:
"There is always the risk of your message not landing with your audience. Unless you engage in active listening back, you'll never actually know whether the message that landed was the message that you intended".
Making Announcements Work for US Teams
When working with US-based remote teams, effective communication goes beyond simple translation - it’s about crafting messages that feel natural and relatable. American workers tend to respond better to announcements that align with their familiar workplace norms and communication styles. By combining these insights with Pebb's built-in features, you can create announcements that are both clear and engaging for US teams.
Here’s a closer look at the key elements - formatting, language style, and cultural awareness - that make announcements resonate with US-based teams.
US Formatting for Dates, Money, and Measurements
To ensure clarity, stick to the standard US formats for key details:
Dates: Use MM/DD/YYYY (e.g., 12/15/2025).
Currency: Display amounts with a dollar sign and commas (e.g., $1,500.00).
Measurements: Use imperial units (e.g., 5,382 sq ft).
Temperatures: Present temperatures in Fahrenheit (e.g., 68°F).
Time zones are another critical factor. When scheduling meetings or setting deadlines, always specify the time zone, such as 3:00 PM EST / 12:00 PM PST. Pebb’s scheduling tools can automatically adjust times for each employee’s local zone, reducing confusion and keeping everyone on the same page.
Communication Style for US Workers
Formatting is just the start - how you phrase your announcements matters just as much. Communication in American workplaces tends to be direct and straightforward, favoring explicit messages over implied meanings.
Here’s how to adapt your style:
Use clear, simple language: Avoid unnecessary business jargon or idioms. For example, instead of saying, "We’ll circle back on this initiative after touching base with stakeholders", opt for "We’ll revisit this project after meeting with key partners."
Keep it concise: Short, focused messages save time and improve understanding. Use clear headlines, bullet points for key details, and specific action items to make your announcements easy to follow.
Adopt a conversational tone: Start with casual greetings like "Hi team" instead of "Dear colleagues", and wrap up with friendly phrases such as "Thanks for your attention."
Acknowledge achievements: Recognizing individual or team contributions boosts morale. For instance, highlight specific accomplishments to show appreciation and keep employees engaged.
Engagement is crucial - companies that emphasize it see an 81% drop in absenteeism, and 87% of employees are less likely to leave when they feel connected to their workplace. Use interactive tools like Pebb’s polls or feed posts to encourage feedback and participation in company announcements.
Timing and Cultural Considerations
Timing can make or break your communication. Overloading employees with non-urgent announcements can lead to burnout, which already affects 44% of US workers. Use Pebb’s analytics to pinpoint the most effective times to send messages and space out less critical updates.
Also, be mindful of major US holidays like Thanksgiving, Independence Day, and Memorial Day. Avoid scheduling important announcements during these periods, as engagement tends to decline when employees are focused on personal time.
Key Points for Better Remote Announcements
Making remote announcements effective starts with choosing tools that keep communication organized and avoid scattering messages across multiple platforms. The goal is clear: a unified system that reduces confusion and keeps your team informed.
Pick a platform that brings everything together. As mentioned earlier, efficiency and affordability are critical. Take Pebb, for example - it stands out by offering a free plan for up to 1,000 employees and a premium plan at just $4 per user per month. This makes it an ideal choice for businesses looking to streamline their communication.
Keep your messages clear and to the point. Miscommunication can be costly - around $7,675 per employee annually. To avoid this, use straightforward language, break details into manageable sections, and always include clear action steps. For instance, instead of saying "handle this ASAP", be specific: "Please review the budget proposal and send your feedback by Friday, 1/17/2025, at 3:00 PM EST."
Use analytics to boost engagement. Companies that focus on employee engagement see a 23% increase in profitability and 18% higher sales. Pebb’s analytics tools make it easy to see which announcements are most effective and when your team is most likely to engage. This data helps you fine-tune your communication strategy for better results.
Adapt your tone for US-based teams. For teams in the United States, stick to familiar formats like MM/DD/YYYY for dates and $1,500.00 for currency. Use a conversational tone and avoid corporate buzzwords. Instead, focus on building connections by recognizing achievements and encouraging open dialogue.
Avoid overwhelming your team with too much information. Spread out non-urgent updates, steer clear of major holidays, and use interactive tools like polls or feedback features to keep engagement high without overloading your team. Limiting the number of messages also helps maintain focus.
The best remote announcements pair thoughtful planning with the right tools. With a platform like Pebb, which combines chat, news feeds, analytics, and scheduling features, you can spend less time worrying about logistics and more time crafting messages that resonate with your team. Up next, we’ll look at how to incorporate these strategies into your daily communication habits.
FAQs
How can I reduce communication overload in a remote work environment?
To cut down on communication overload in a remote team, start by setting clear rules about how and when to use different communication tools. For instance, decide what belongs in an email, what’s better suited for a chat, and what requires a meeting. This way, you can reduce unnecessary interruptions and ensure everyone stays aligned.
Consider using an all-in-one platform like Pebb to streamline communication. Unlike tools such as Slack or Teams, Pebb combines chat, news feeds, groups, voice and video calls, and more into one place. This eliminates the hassle of switching between multiple platforms and keeps everything organized - all for just $4 per user.
Encourage your team to carve out focus time by silencing non-essential notifications and keeping thorough records of discussions for later review. This not only boosts productivity but also ensures that key information is always within reach.
What’s the best way to schedule announcements for remote teams across time zones?
To schedule announcements effectively for remote teams spread across various time zones, it's crucial to rely on tools that facilitate asynchronous communication. Platforms like Pebb simplify this process by combining features such as work chat, news feeds, and scheduling tools in one place. This way, your message can reach everyone without interfering with their local work hours.
For live announcements or meetings, tools like time zone converters in Google Calendar can help identify overlapping hours that suit most team members. If some team members can’t join live sessions, consider recording the meeting or sharing detailed summaries afterward. With Pebb’s built-in tools and a budget-friendly price of $4 per user, you can ensure smooth communication and keep your team connected, no matter where they are.
How can Pebb's analytics improve team engagement and communication in remote work?
Pebb's analytics feature gives organizations the tools to boost team engagement and communication by offering insights that can be put into action. It monitors employee interactions, evaluates content engagement, and spots communication patterns, making it easier to identify areas that need attention.
Armed with this data, you can fine-tune your strategies to encourage stronger participation, openness, and connection within remote teams. By learning what resonates and what falls short, Pebb helps you build a more connected and engaged workforce.