Organizational culture refers to the shared values, beliefs, and practices that shape how employees interact and work within a company. It encompasses the organization's vision, mission, work environment, and internal communication. A strong organizational culture can enhance employee engagement, attract top talent, and improve overall performance.

For example, in the tech industry, a culture that values innovation and creativity encourages employees to experiment and propose new ideas, driving the company's growth and competitiveness. Similarly, a healthcare organization that prioritizes patient care and empathy fosters a supportive environment for both staff and patients.