Continuous performance management is an ongoing process of setting goals, providing feedback, and evaluating employee performance. Unlike traditional annual reviews, continuous performance management involves regular check-ins and real-time feedback.

For example, in the IT industry, managers can use continuous performance management to provide timely feedback on project milestones and address any challenges employees may face. This approach helps employees stay aligned with organizational goals and fosters a culture of continuous improvement.

Regular performance discussions also provide opportunities for employees to discuss their career aspirations and development needs. By focusing on continuous growth and learning, organizations can enhance employee engagement and retention.