Strategic communication involves delivering the right message to the right audience through the appropriate channels at the right time. It aligns communication efforts with the organization's goals and uses feedback to refine strategies. Effective strategic communication enhances brand perception, engages stakeholders, and supports organizational objectives.

For example, a healthcare organization might use strategic communication to educate the public about new health initiatives, engage with patients through social media, and update employees on policy changes. This coordinated approach ensures that all messaging is consistent and impactful.