Goal setting and tracking involve defining specific, measurable, achievable, relevant, and time-bound (SMART) goals and monitoring progress toward achieving them. This process helps employees stay focused, motivated, and aligned with the company's strategic objectives.

In the marketing industry, setting and tracking goals for campaign performance, lead generation, and customer engagement can help teams stay on track and achieve their targets. Regularly reviewing progress ensures that any issues are addressed promptly, leading to better performance and outcomes.