Goal setting involves defining specific, measurable, achievable, relevant, and time-bound (SMART) objectives for employees. This process helps employees focus their efforts, track their progress, and align their work with organizational goals.

In the financial services sector, setting clear sales targets for employees can drive performance and increase revenue. Regular goal reviews and feedback sessions can ensure that employees stay on track and receive the support they need to achieve their objectives.

Effective goal setting can also enhance motivation and job satisfaction by providing employees with a clear sense of purpose and direction. When employees understand how their work contributes to the company's success, they are more likely to be engaged and committed.